It's been a hard day's... MONTH

Well, as you might remember, 2 weeks ago I was in New York, where I arranged two meetings, at Forbes and Bloomberg newsroom.
At the first one, I was received by mr. Carl Lavin, managing editor at Forbes.com. A really cool newsroom in Manhattan, where the transition from the print magazine to online is happening for some time now. There's no distinction between online and magazine team - as far as they told me, the reporters and editors make the decision of what's worth to online and what's worth to print magazine as things happen.
It's a really different business covering from what I'm used to. I went to a editing room where there was a guy editing an Akon videoclip for the website --- my business desk at Zero Hora would never get to that. They cover both celebrities and business people, because Forbes is one of the primary sources to consult about rich people. A really different vibe - I attended to a reporter's meeting and they had champagne. Cool!

Speaking on treats, my next visit was at Bloomberg News headquarters, in this really cool building in Lexington Ave. This picture is from their cafeteria - simply hundreds of snacks, soft drinks, coffee, all free. With a reason: to keep people in the building. It was another different point of view of business coverage: the editor Pete Young showed me their strong focus on immediatism - to scoop CNBC or Thomson Reuters, even if it's for a matter of 15 seconds, is crucial. This is because Bloomberg readers are not only people that surf their website: most of its revenues come from their subscribers -- basicly market traders and other financial players.
In addition to be the first, they have to be right, so the accuracy of the information is also very important. Dealing with speed and time pressure shouldn't be easy.
It was really something to get to know those newsrooms. Both of them are getting to different business models than traditional journalism -- mr. Lavin stressed the need for journalists to use better their time and resources nowadays, putting their efforts on a wider range of content. In a way that's what Michael Bloomberg did when he created the company, years ago.